Dominate your market
Pricing for one-person startups to Fortune 500 enterprises.
- Monthly billing
- Annual billingSave 20%
Free
50 Email Credits / Mo
- Basic Sequence Automation (2 Sequence Limit)Sequences are used to create an automated or semi-automated, repeatable process to get in contact with prospects after you have their contact information. With Basic Sequence Automation, you will only be able to create up to 2 Sequences.
- Basic FiltersBasic Filters include Title, Industry, # of Employees, Keywords, Company and Location. For more detail about filters, please see the Feature Comparison Chart.
- LinkedIn ExtensionThe LinkedIn Extension can be used to find email addresses, phone numbers, funding & revenue data, technology data, and more directly from LinkedIn. Additionally, if you have your mailbox linked, you can send emails and make phone calls directly from LinkedIn.
- Send 250 Emails/dayThis is a limit of how many emails you can send through Apollo each day.
- Gmail ExtensionThe Gmail Extension can be to easily load templates, see contact & company research, push emails to your CRM, set follow-up reminders, and see when people open & click your emails.
- Email Open, Click, Reply & Meeting TrackingThis allows you to track performance of your campaigns and emails to see which subject lines and email messaging leads to the highest Open, Click, Reply, and Meeting rates.
- HubSpot & Salesforce Integration (Pull Only)The Pull Only integrations allow you to pull information from your CRM into Apollo, which helps ensure that you aren't reaching out to people that have already been engaged, and makes it easy to add your CRM contacts directly into sequences.
- Outreach & SalesLoft IntegrationThe Outreach & SalesLoft Integration allow you to add prospects that you find from Apollo directly into your Outreach & SalesLoft campaigns.
- CSV ExportThis allows you to download your contacts and accounts with their contact information and demographic data, directly into an excel CSV which you can then import into other platforms.
- Zapier IntegrationThe Zapier Integration allows you to connect Apollo to any other Zapier-supported apps so you can create completely custom integrations.
- Limited API AccessOur API can be used to build custom solutions and integrations with Apollo's data & engagement tools.
Basic
Per user, per month
Billed monthly
Per user, per month
Billed annually
200 Email Credits / Mo
- No Sequence LimitWith this, you can create as many sequences as you'd like to continue testing your messaging to improve success rates.
- Uncapped Sending Limits with SendgridWith this, you can send a custom amount of emails per day. That said, to avoid spam, we typically recommend sending no more than 400 emails per mailbox unless you are using our SendGrid integration.
- Advanced FiltersAdvanced Filters allow you to find the perfect prospects based on technologies that they're using, hiring data, recent funding rounds, revenue and much more. This helps with creating personalized campaigns that have greater success rates.
- Advanced Reports & Dashboards (Pre-Built)Our Pre-Built Reports and Dashboards help you figure out how to improve messaging, execution, targeting, and rep email & call performance.
- Integration with All Email ProvidersThis allows you to integrate with any email providers, including those which are not Gmail based. This allows you to then send automated emails and see when people open & click your emails.
- Custom FieldsCustom Fields are used to store extra information about contacts in an organized manner. This can be helpful to automate personalization within emails and to trigger rules and flows based on new information.
- OpportunitiesOpportunities can be used to track.
- Rules Engine Process BuilderRules Engine is used by teams that want to automate operations and workflows such as prospecting, inbound campaigns, email personalization, reminders, custom field updates, stage updates, and much much more!
- Advanced Salesforce & HubSpot Integration (Bi-Directional)Our Advanced Salesforce & HubSpot Integration allows you to Push & Pull Contacts/Leads, Accounts, Activities, and Opportunities back and forth between Apollo and your CRM.
Professional
Per user, per month
Billed monthly
Per user, per month
Billed annually
⚡ Unlimited Email Credits
50 Mobile Numbers / Mo
- A/B TestingA/B Testing is used by top performing teams to continuously test subject lines to increase open rates and email bodies to increase reply and meeting rates from email campaigns.
- Manual TasksThis allows you to add tasks manually or automatically as a step within a sequence. You can then complete and manage all of your tasks from Apollo while syncing to your CRM.
- DialerOur click-to-call dialer allows you to call either directly via your computer or bridged through your phone to easily call people from Apollo, LinkedIn, and other places while recording your calls and syncing them to your CRM.
- Call RecordingsCall recordings can sorted by call outcome, data, duration, user, purpose, and contact list so that you can easily, find, playback and use recordings for coaching & recall.
- Custom StagesCustom stages allow you to customize your Apollo Account and Contact stages to match the custom stages that you use in your CRM.
Custom
Annual Billing Only
Billed annually
⚡ Unlimited Email Credits
Custom Mobile Numbers
- Select 10,000 Records at a TimeThis allows you to select 10,000 new records at a time, instead of the standard 25.
- Data Enrichment & Job ChangesOur Data Enrichment & Job Changes are used by teams to consistently keep their CRM clean by enriching additional information to each contact in their CRM to portray a 360 view of each record, while automatically updating contacts when they change jobs and allowing you to see when your customers have changed jobs to a new, relevant role within your territory so that you can reach out to sell to them again as low-hanging fruit.
- Call Transcriptions, International Dialing & Local PresenceOur advanced dialer allows you to transcribe all of your calls, which you can easily search through by keyword to easily train reps around certain topics. Additionally, it includes International Dialing and Local Presence which allows you to call your prospects using a phone number that matches their area code.
- Customizable ReportsCustomizable reports allow you to create unique, detailed reports that combine data from contacts, accounts, opportunities, activities, and demographics to answer every question you can imagine about your pipeline, revenue, targeting, messaging, execution, and processes.
- Permission ProfilesPermission profiles are used by teams to differentiate permissions between different users. This is especially important for restricting users from editing billing, adding & deleting users, and changing other org-level settings.
- Advanced API AccessOur API can be used to build custom solutions and integrations with Apollo's data & engagement tools.
- Account ManagerAccount Managers are your personal consultants, here to help you maximize the success that you're able to achieve with Apollo.
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Data | Free | Basic | Professional | Custom |
---|---|---|---|---|
Email Credits | 50 / Month | 200 / Month | Unlimited / Month | Unlimited / Month |
Mobile Numbers | 50 / Month | Custom / Month | ||
Record Selection Limit | 25 | 25 | 25 | 10,000 |
LinkedIn Extension | ||||
CSV Export | ||||
Basic Filters | ||||
Title | ||||
Industry | ||||
# of Employees | ||||
Keywords | ||||
Location | ||||
Personas | ||||
Advanced Filters | ||||
Technologies | ||||
Job Postings | ||||
Revenue | ||||
VC Funding | ||||
Employees by Department | ||||
Alexa Ranking | ||||
# Retail Locations | ||||
Look-alike Companies | ||||
Year Founded | ||||
Website Languages | ||||
Contact & Account Scoring Engine | ||||
Enrichment | ||||
CRM | ||||
Marketo | ||||
Job Change Alerts |
Automation | Free | Basic | Professional | Custom |
---|---|---|---|---|
Number of Sequences | 2 | Unlimited | Unlimited | Unlimited |
Daily Email Sending Limit | 250 | Unlimited | Unlimited | Unlimited |
Email Integration | Gmail only | All email providers | All email providers | All email providers |
Number of Mailboxes / User | 1 | 1 | 2 | 5 |
Outreach & SalesLoft Integration | ||||
Zapier Integration | ||||
Gmail Extension | ||||
Open, Click, & Meeting Tracking | ||||
Basic Sequencing | ||||
Automated Follow Ups | ||||
Custom Sending Schedules | ||||
Meeting Booked, Out of Office, & Time Zone Detection | ||||
Advanced Sequencing | ||||
A/B Testing | ||||
Manual Emails | ||||
Manual Tasks | ||||
Call Tasks | ||||
Custom Fields | ||||
Rules Engine Process Builder | ||||
Dialer | ||||
Advanced Dialer | ||||
Call Transcriptions | ||||
Local Presence | ||||
International Dialing | ||||
CRM Logging | ||||
Account Based Automation | ||||
Sendgrid Integration |
CRM | Free | Basic | Professional | Custom |
---|---|---|---|---|
Salesforce Extension | ||||
Opportunities | ||||
Pull from CRM (Salesforce & Hubspot) | ||||
Leads & Contacts | ||||
Accounts | ||||
Tasks | ||||
Emails | ||||
Calls | ||||
Opportunities | ||||
Push to Salesforce | ||||
Email Activity | ||||
Call Activity, Recordings & Transcriptions | ||||
Completed Tasks | ||||
Leads & Contacts | ||||
Accounts | ||||
Opportunities | ||||
Push to Hubspot | ||||
Email Activity | ||||
Call Activity, Recordings & Transcriptions | ||||
Completed Tasks | ||||
Leads & Contacts | ||||
Accounts | ||||
API Access | ||||
Call Limit per Minute | 50 (Free / Trial) | 100 | 100 | 100 / Custom |
Call Limit per Hour | 100 (Free / Trial) | 200 | 200 | 300 / Custom |
Call Limit per Day | 300 (Free / Trial) | 1,000 | 1,000 | 3,000 / Custom |
Analytics & Reporting | Free | Basic | Professional | Custom |
---|---|---|---|---|
Basic Reporting | ||||
Email Open Tracking | ||||
Email Reply Tracking | ||||
Email Click Tracking | ||||
Email Meeting Tracking | ||||
Pre-Built Advanced Reports & Dashboards | ||||
Team Activity | ||||
Email Messaging | ||||
Email Targeting | ||||
Opportunity Metrics | ||||
Revenue Metrics | ||||
Call Activity | ||||
Call Targeting | ||||
Customizable Advanced Reports & Dashboards |
Settings | Free | Basic | Professional | Custom |
---|---|---|---|---|
Cockpit Homepage | ||||
Custom Stages | ||||
Teams | ||||
Custom Territories | ||||
Custom Permission Profiles | ||||
Custom Domain Tracking | ||||
Agency Client Management |
Support | Free | Basic | Professional | Custom |
---|---|---|---|---|
Priority Email Support | ||||
Custom Training and Onboarding | ||||
Dedicated Account Manager |
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Annual Only
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Don’t just take it from us

The best thing about Apollo is its effectiveness when segmenting databases and function of the sequences is very simple and intuitive to implement.
Julian Malinak
VP of Business Development, Moxe Health
Frequently asked questions
What is included in my trial plans?
Trial plans include 50 lead credits, no direct dials, and almost all of the features of the plan you selected.
The only feature that is not included is the ability to link a non-Gmail email account to send email campaigns with. You must be on a paid plan or a direct trial set up from one of our sales representatives in order to link a non-Gmail email account.
What happens after my trial is over?
You will have the option to convert to a paying plan or downgrade to our Starter plan which is free forever.
Can I cancel, upgrade, or downgrade anytime?
Yes. You can cancel, upgrade, or downgrade your plan via your billing settings within the app. All cancellations and downgrades will take place at the end of your plan cycle, while upgrades will take place immediately.
Is my business too small for Apollo?
We’ve structured our pricing so that Apollo can become a no-brainer investment for companies of all sizes.
For a very low price, Apollo provides you with unlimited email addresses for every contact that could potentially buy your product.
From there, we provide you with a sequencing platform that allows you to A/B test your emails, record your calls, automate your follow-ups, and create a repeatable process of setting up sales conversations.
After setting up sales conversations, you can use our Opportunities feature to actually manage your sales pipeline and continue to use our database to pull information for more stakeholders within accounts and our emailing tools to automate your follow-ups and find out when your potential buyers are opening your emails.
After closing your first deal with Apollo, you’re left with a framework to repeatedly close business and scale your customer acquisition efforts.
Does Apollo work with large enterprises?
Of course! Apollo works with a number of Fortune 500 companies and large enterprises such as Ernst & Young, Oracle, and Lyft.
Due to the complex needs of many large enterprises, we suggest talking to sales about our Custom plans to ensure that you have all of the integrations, security, and governance that you need.
What is a record selection limit?
This is a limit imposed on the number of new records you can select from our database at a time.
The key difference is that with a record selection limit, to save 10,000 leads you would need to click a button to select 25 leads and add them, 2,000 times. Then you could select all 10,000 of them to export all at once.
Without the record selection limit, you can save and export 10,000 leads all with one click.
What do Unlimited Plans include?
Apollo’s Unlimited plans are governed by Fair Use Policy in order to prevent potential abuse and give you the best experience. The credit limit is 10,000 credits per account per month for non-paying accounts on an Unlimited Plan or the lesser of $ Paid / $0.025 or 1 Million credits per account per year for paying accounts on an Unlimited Plan. You can get in touch with our team to get additional credits customized to your needs.
Do I have to pay to send email campaigns?
No. Email campaigns are included on every account; however, you can only connect Gmail email accounts on non-paying plans. After paying, you are able to connect email accounts from Microsoft Office, or any other provider.
Does Apollo integrate with my existing workflow?
Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all email providers to ensure that your workflow is upleveled wherever you live. We also offer API Access on our Custom plans for more advanced integrations.
What are Export credits?
Export credits are charged for all verified emails that are exported outside Apollo. For ex- Salesforce, Outreach, CSV, etc.